Allison Myers, PhD, MPH
Co-Founder and Executive Director
Counter Tools
205 Lloyd Street, Suite #211
Carrboro, North Carolina, 27510
Work Phone:  919 593 5822

Fellowship Profile

Fellowship Year:  (2017-2018)
Fellowship Assignment(s):
Senator Sheldon Whitehouse (D-RI)
Discipline / Profession:
Public Health, Public Policy


Allison Myers is the co-founder and executive director of Counter Tools, Inc., a nonprofit dedicated to advancing place-based public health. Launched in 2012 as a start-up in the Gillings School of Global Public Health at The University of North Carolina at Chapel Hill (UNC), Counter Tools contributes data-collection and -visualization technology, training, and technical assistance to retail-focused tobacco prevention policy enactment in 18 states. The organization is developing and pilots place-based health promotion programs in the areas of alcohol, food, marijuana, and physical activity. Prior to co-founding Counter Tools, Myers co-founded the website in 2011. offers comprehensive tools and resources for retail-focused tobacco control and prevention efforts. Myers has led research and practice activities to develop and evaluate evidence-based policy enactment, to measure relationships between retail tobacco and food outlet characteristics and health behaviors, and to explain the role of mass media messages in the policy change process. Myers spent six years as a market research and strategy consultant for health, health care, and consumer packaged goods clients and led projects ranging from the promotion of Quitline NC to young adults, to the branding of the N.C. Cancer Hospital at UNC Health Care. Myers completed her undergraduate training at The Pennsylvania State University and spent two years as a trainer and community organizer with the Peace Corps in Gabon. She earned her MPH and PhD in health behavior from the Gillings School of Global Public Health at UNC, where she now serves as an adjunct assistant professor.

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